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Anaïk is fabric passion
Anaik herself inspired Anaik the company in 1973 “during 31 years” ( à supprimer).
Using her knowledge, sensitivity and love for style, she created a broad range of products,
from low-cost gift items to prestigious brands. She also designed boat interiors for Jeanneau,
inspired the color spectrum for a paint manufacturer, and sent off to dream thousands of families
tucked into sheets created by her fashion designers. She set up her first office in Roubaix,
the heart of the Textile industry in northern France.
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The partnership between Anaïk's design office and local entrepreneurs led to the regular renewal of collections,
thereby creating a consecutive increase in sales, year to year.
Naturally Anaïk then turned to Paris to continue her development, where she created textile accessories collections for
department stores as well as gift items for the perfume and cosmetics markets. The peak of this first period was reached
with a team of 15 refined, down-to-earth women who truly are responsible for the Company's fame and fortune.
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In 1998, Jérôme Descamps, Anaïk's son, took over the company along with a childhood friend, Frédéric Delloye.
The three key qualities of the company, Creativity, Quality and a Sense of service, were enhanced by their new ambitious project based on
organization and methods. In short, the new leaders gave more structure to the Company.
Presently, our creation team is composed of 5 stylists, focusing on original and unique creativity.
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This symbiotic form of action led to Anaîk's international development. In 1999,
we opened our first production office in Hong Kong in order to have greater control, on location, on quality and
deadlines of the Asian production. This was the start of a relationship of love and interest with the Asian continent.
A new team led by Vincent Courcol established ground in Shanghai, the center of fashion and creation in Asia.
In order to expand durably in China, they decide to commercialize their products to cosmetic brands in 2004.
In 2002, Anaik opened its office in 61 Haussmann Boulevard in Paris to get closer to its cosmetics and perfume clients.
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In 2003, with a view to speed up the group’s growth, CIAD Company, specialized in promotional gifts, is acquired.
In 2005, to diversify and acquire a French production skill on house ware, the group makes the purchasing of ALPAC brand, specialized on trays
and accessories for table.
In 2006, open a trading sub-branch in Poland.
In 2007, to be present on the distribution network, the group acquires STYLEA Company specialized on the luggage and house ware.
The same year after creation of ANAIK INVITATION brand, the first shop is born in Shanghai.
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